Is there something wrong with my life? I'm sitting in something which calls itself a Skylounge, thirteen floors up, gazing across the cloudscape as the light over Leeds city centre deepens into dusk. There are three women at the table - one white wine, one mojito, one gin and tonic.

Because we're all grown-ups and we're all writers, the talk is not of sex, drugs or even rock'n'roll. Instead the conversation hovers around writing, clients, editorial angst, the unfortunate rise of the reflexive pronoun in customer service dialogues,that sort of thing. Even blogs enter the conversation.

Then the question is raised. Do you use Pingomatic? What?
It sounds as if we've been gatecrashed by a 1960s soap powder ad. For whiter whites and bright brights - use Pingomatic!

Except it's not a soap powder. It's a cute little online tool for promoting a blog - like this one. And two of us didn't know about it... and we felt so excited by the prospect...and how sad is that?

If girlies sit around in smart city bars talking about promoting their web sites, I guess Don Draper isn't ever going to come over to buy us drinks.



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