The Blog @ Output Communicators

Life is like a mailing list 
It's one of those Forrest Gump moments. The Christmas cards come down and - after carefully sorting out those which can be recycled (no glitter or metallic printing,if you live in York) - it's time to update the mailing list.

Received wisdom tells us that, left to their own devices, commercial mailing lists deteriorate at about 2% per month. So after a year, about a quarter of your precious list is likely to be out of date. Keeping mailing lists fresh and accurate is something I hassle clients about; hence my somewhat anal approach to my own list husbandry.

So here I am, editing and correcting to record the annual impact of birth, death, marriage, divorce, relocation and co-habitation on my own small circle.

Adding in the births is no problem - though Microsoft often stuggles to keep pace with the imaginative choices made by parents. It's the deletions I find difficult. In a paper address book (remember those?), you could draw a thoughtful line through the details of the departed. But a deletion? That feels more final than a final thing, as Blackadder would say.

There you are. Two references to popular culture in one blog. It must be that new zeitgeist I got for Christmas.

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