...but first, are you absolutely sure? If it’s a customer newsletter, is this really the time to be cutting back your sales communications? If it’s an employee newsletter, do you really have less to say in days like these?

Or maybe you need to start a new communication but the budget is so tight it actually hurts.

The good news is that you’ve never had so many options, so many ways to deliver information (and get it back). Or maybe you feel there are too many choices and that’s making your life difficult. Electronic newsletters can give you dramatic cost savings, but are they the right option? And is it really the communications medium where costs should be saved, or should you start with the quality of your mailing list?

Questions, questions – and at least some of the answers will save you money.


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