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  - Free advice - think of your newsletter as a gift
    18/03/09
    Creating a communication for someone is a bit like buying them a present.
    
    A well chosen gift shows how deeply you understand the recipient. A perfect reflection of their tastes and aspirations casts a big warm glow on the relationship. Thank, tempt, persuade, flatter ... the thoughtful gi
  - Free advice about newsletters: do it for a reason
    11/03/09
    Any commitment to communicate should be a big deal, with a fair amount of structured thinking going into it. But one of the good things about newsletters – digital or printed –is also one of the bad things. They are just so easy to start. A masthead, a mailing list, something you want to say, a bit
- February